Blue Label Umami:
A Sensory Celebration

Johnnie Walker x Kei Kobayashi

The Blue Label Umami Edition launch took place in New York, Paris, and Singapore, offering an immersive, multisensory event experience. Curated around the concept of umami, the fifth taste, the event was led by Michelin-starred chef Kei Kobayashi. Guests experienced nature’s elements—wind, water, and air—through a refined atmosphere reflecting the savory profile of the whiskey. The celebration of craftsmanship highlighted the unique blend of traditional Japanese influences and contemporary luxury, elevating the brand’s rich legacy.