Establishing Brand Cohesion Across Channels

Bunq

This project focused on building a cohesive and consistent identity system for Bunq across digital platforms and physical touchpoints. A detailed brandbook was developed to guide the brand’s visual and verbal identity across social media, merchandise, app content, and influencer activations. The initiative ensured that every interaction—whether through digital campaigns, product packaging, or branded apparel—communicated a unified and recognisable Bunq voice. The guidelines empowered both internal teams and external partners to maintain consistency while expressing the brand's progressive and independent character.