Jada Brave: Private Label Footwear Branding

Nasty Gal

Jada Brave was developed by ALDO Group as a private label footwear brand for Nasty Gal, aimed at confident, expressive women aged 25–35. The brand identity embodied boldness and femininity, described as the “Sasha Fierce of South Beach.” A visual identity was created alongside showroom and presentation boards used for client-facing trend and pitch meetings. The branding reflected the playful and empowered energy of the target audience, designed to resonate with Nasty Gal’s fashion-forward consumer base.