SA15: Branding ALDO’s Internal Evolution

ALDO Group

SA15 was a confidential internal initiative by ALDO Group aimed at reimagining their corporate finance and business audit systems. This transformation project was branded around the concept of “becoming a self-aware company,” drawing inspiration from sci-fi aesthetics, particularly the Terminator universe. The visual identity tapped into the language of circuitry, microchips, and tech-driven minimalism, delivering a bold yet intelligent look to support internal engagement and align teams under a future-forward vision of operational transparency and innovation.