Trouvé: Branding for Nordstrom’s Fashion Label

ALDO Group x Nordstrom

Trouvé is a proposed fashion label for Nordstrom, designed to appeal to confident, edgy, and independent women between the ages of twenty-five and thirty-five. The branding emphasizes strength and individuality, with a bold visual identity. This project was created during my time at ALDO Group as part of a private label proposal, aligning with Nordstrom’s values and vision for a unique fashion brand targeting modern women.