Odwalla: A Premium Redesign

The Coca-Cola Company

Odwalla, once a leader in its category, sought a rebrand to distinguish itself in an increasingly saturated market. This proposed redesign focused on elevating the brand with a more premium and sophisticated visual identity aimed at modern, health-conscious consumers. The concepts explored elegant typography, refined packaging, and aspirational imagery. Though ultimately not selected by Coca-Cola, the work demonstrated a bold shift toward positioning Odwalla as a luxury wellness product—challenging conventions in the juice category.