The Five Seasons Collection

Alessi x Marcel Wanders

"The Five Seasons" is a home fragrance collection designed by Marcel Wanders studio for Alessi, with five custom scents—AHHH, HMMM, GRRR, BRRR, and SHHH—each representing a unique phase of the seasonal life-cycle. This project involved developing a distinct visual identity for each scent, including kaleidoscopic patterns that encapsulate the essence of their respective season. These designs were applied across product packaging and in-store displays. A complementary advertising campaign featured styled imagery that showcased each fragrance and object in context, enhancing the storytelling and emotional resonance of the collection.