The Lightest Whiskey Bottle

Johnnie Walker Blue Label Ultra

Johnnie Walker Blue Label Ultra sets a new standard for luxury packaging through sustainability and design innovation. Weighing only 180 grams, it’s the lightest 70cl whiskey bottle ever produced. After a five-year development process, the design replaces the traditional square form with a striking teardrop silhouette that balances modernity and brand heritage. Each hand-blown bottle posed major production challenges due to its fragility, which led to the creation of a custom wooden cage. This solution not only offers structural support but also heightens the bottle’s visual and tactile impact.