A Contemporary Kaffeehaus Reimagined

McCafé

The McCafé Revival concept for McDonald's Austria reinterprets the charm of Vienna’s traditional coffee houses through a modern design lens. Blending comfort with elegance, the updated space encourages lingering, socializing, and quiet moments alike. Warm tones, refined materials, and ambient lighting define the relaxed atmosphere, while subtle nods to classic Kaffeehaus culture ground the design in local heritage. This revitalization project transformed existing layouts into elevated destinations, proving that fast-casual environments can still feel intimate, inspiring, and uniquely local.