Arsenal Hits the High Street

Puma x Arsenal

For the launch of Arsenal F.C.’s new kit, Puma transformed its flagship store on London’s iconic Carnaby Street into an immersive branded experience. The retail activation combined bold graphic treatments, in-store visuals, and large-scale window displays to celebrate the club's heritage and energy. The project included artwork production, retouching, and print execution to ensure high-impact results across all visual touchpoints.