One Star: Meme-Style Marketing

Converse

Converse’s One Star campaign celebrates the anti-establishment spirit of the brand’s iconic silhouette. Aimed at Gen Z, the campaign uses meme-style visuals and social media-inspired screenshots to highlight how one-star reviews and overlooked places are often the most authentic and cool. The visuals playfully bring digital behaviors into physical space, merging online language with rebellious fashion. This advertising direction reframes low ratings as a badge of honor, positioning One Star as the shoe for cultural outsiders and self-made style renegades.