Alessi Circus: Playful Characters Unleashed

Alessi x Marcel Wanders

For Alessi Circus, a collaboration between Alessi and Marcel Wanders studio, circus-inspired tableware pieces were transformed into living, breathing characters for a unique advertising campaign. The collection’s limited-edition objects were brought to life with real people embodying their quirky personalities. Circus-themed posters were created for social media, showcasing both the objects and their human counterparts. Additionally, a 3D animated film was produced where the objects playfully interact, reminiscent of Toy Story’s animated world, adding a whimsical touch to the brand’s storytelling.