Johnnie Walker Blue Label: Social Media Content
Johnnie Walker
The project focused on creating a suite of high-end social media content for Johnnie Walker Blue Label, including dynamic photoshoots and videos. Multiple settings, from intimate home gatherings to festive bar scenes, showcased the product’s versatility. The deliverables included several captivating photos and three polished videos, designed to engage and resonate with Johnnie Walker’s audience. The visuals emphasized the brand's elegance, celebrating its luxurious heritage through diverse, relatable contexts for digital platforms.






Credits
Creative Direction: Marcel Wanders studio
Graphic Design Lead: Matteo Ventura
© Marcel Wanders studio for Alessi