Neo Royal: Reimagining Aristocratic Style

BN Walls x Marcel Wanders

Neo Royal is a maximalist wallpaper collection by Marcel Wanders studio for BN Walls, inspired by the opulence of aristocracy and reinterpreted for a modern audience. Featuring 14 bold designs across 62 colorways, the collection showcases dramatic elements such as gold accents, marble textures, hand-painted damasks, and jewel-inspired motifs. The visual identity, campaign, and collection book divide the concept into two narrative personas: the flamboyant prince and the powerful princess. This branding project helped bring a theatrical, contemporary flair to the world of luxury wall coverings.