Big Pool Day

Converse One Star

Held in São Paulo, Brazil, Big Pool Day was a high-energy cultural event created for Converse One Star. Centered around a skateboarding competition inside a real pool, the event blended sport, music, and counterculture with branded installations and performances by emerging artists. As a celebration of rebellious spirit and individuality, the event drew over 3,000 attendees and reached more than 340,000 online views. The initiative embodied Converse’s mission to spotlight the “one-star” underdogs who challenge norms and redefine cool.