One Star:
Mall Pop-Up Experience

Converse

For the Converse One Star campaign, a travelling retail pop-up brought the spirit of rebellion to malls across Chile, Vietnam, India, Russia, and more. Reflecting the 1-star mindset—where rough edges and individuality rule—the space was intentionally raw, built with exposed plywood, stickers, branded tape, and industrial carpet. Visitors could participate in silkscreening Converse graphics over any brand’s apparel, adding a DIY layer to the experience. This activation blurred fashion and subversion, immersing customers in Converse’s message: being 1-star is cooler than chasing 5.