Citizen Concept Design

McDonald’s

The "Citizen" decor concept for McDonald's Portugal revitalized an existing location near tourist spots with a limited budget. By leveraging graffiti-style imagery and bold colors, the design camouflaged existing finishes while adding energy and fun. This affordable yet impactful refresh connected with local travel culture, creating a lively and inviting atmosphere for visitors while keeping the space in line with McDonald's brand identity. The focus was on making the location feel dynamic without requiring expensive renovations.