Revolutionizing In-Store Shopping
Johnnie Walker
The Lift and Learn project redefines the in-store shopping experience by combining interactive digital content with physical displays. By blending engaging elements, intuitive navigation, and gamified experiences, it reduces decision-making anxiety and strengthens shopper engagement. Thoughtful environmental lighting and dynamic content create a seamless journey, enriching the retail environment, driving brand interaction, and boosting sales.










Credits:
Agency: Multiple Agencies
Client: Johnnie Walker
Head of Global Design: Matteo Ventura