Quality Kitchen Concept:
Real Food, Real Care

McDonald’s

The "Quality Kitchen" concept highlights McDonald’s commitment to food transparency by showcasing the beauty of their kitchen operations. Focusing on raw ingredients and meticulous food care, photographs of an actual working kitchen were transformed into contemporary cookbook-inspired wall graphics. With added illustrations and handwritten notes, these visuals provide a human touch that brings authenticity to the brand, dispelling myths and emphasizing McDonald’s dedication to quality food preparation.