Fresh & Farm Inspired Design

McDonald’s

The "Natural Integrity" decor concept for McDonald's Europe was designed to address food quality perceptions by offering a fresh, honest aesthetic inspired by farmers' markets. With greenery, fresh elements, and messages of food integrity, the concept brings a natural, imperfect feel to the dining space. Originally created for London’s Oxford Street and Baker Street locations, the design was adapted for other premium European spots, enhancing the “feel good” experience while reinforcing McDonald’s commitment to quality and authenticity.