The Blue Room:
Elevating the On-Trade

Johnnie Walker

The "Blue Room" for Johnnie Walker Blue Label is a bespoke VIP experience designed for the on-trade sector, offering luxury and versatility in any venue. The modular system adapts seamlessly to various spaces, allowing bars to enhance their atmosphere without exceeding budgets. With elegant furnishings, ambient lighting, and custom décor, the Blue Room provides an immersive experience that elevates the bar scene—whether for a lavish celebration or an understated gathering, ensuring every moment embodies the premium essence of Johnnie Walker Blue Label.