Modern Bicycle Store Concept

Accell

All/Cycle is a multi-brand bicycle store created for Accell, showcasing brands like Batavus, Sparta, Koga, Lapierre, Ghost, Raleigh, and Diamondback under one roof. Designed with a ‘service-first’ philosophy, the store eliminates traditional display units in favor of interactive customization stations. The open layout allows customers to freely explore and engage with the products, while on-site mechanics and clever merchandising enhance the experience, providing a modern, tailored approach for millennial consumers.