Art of Food Interior

McDonald’s

The “Art of Food” concept reimagines the McDonald’s restaurant experience with vibrant colors and inventive graphics, offering a fresh perspective on food. The design creatively incorporates vibrant constellations and layered imagery, crafting food ingredient narratives that convey energy and originality. The redesign utilizes existing furniture elements for a cost-effective update, blending fresh visuals with familiar layouts to create an inviting, modern atmosphere while maintaining brand consistency.

Credits
Agency: FutureBrand UXUS
Client: McDonald’s UK
Creative Direction: George Gottl
Sr. Interior Design: Jelle Sapulete & Davide Antonante
Sr. Graphic Design: Matteo Ventura
Graphic Design: Lena Dischinger
Photography: McDonald’s UK

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