Urban Luxe for Chuck 70

Converse

A pop-up shop and window display were designed for the launch of Converse’s Chuck 70, an elevated version of the iconic sneaker. The space was conceived to appeal to a fashion-forward female audience, combining urban grit with contemporary luxury. Materials such as ribbed glass, white brick, ribbed metal, and mirrored surfaces brought together street culture references with high-fashion cues. The result was a clean, architectural environment that positioned the Chuck 70 as both style-savvy and street-smart—bridging Converse’s legacy with a modern retail sensibility.