Brakeology:
A KitKat Concept Store

Nestlé KitKat

Brakeology is a fully immersive retail environment created for Nestlé’s KitKat brand, located in Abu Dhabi International Airport. Inspired by the playful idea of a “school for breaks,” the store transforms the act of travel shopping into a memorable, themed experience. Using bold environmental graphics, interactive installations, and education-themed design elements, the space invites passersby into a branded world built around rest and indulgence. Designed to stand out in a busy terminal, it merges fun with function, leaving a lasting brand impression through spatial storytelling.