Home Sweet Home:
Vintage-Inspired Refresh

McDonald’s

A cost-conscious design refresh for McDonald’s, “Home Sweet Home” brings a warm, nostalgic spirit to an existing restaurant through a bold visual update. Inspired by the Grandma Chic aesthetic, the concept features vintage wallpaper patterns made entirely from McDonald’s iconography—playful nods to fries, burgers, and arches hidden within traditional motifs. The color palette evokes retro domesticity, with mismatched chairs and reupholstered elements enhancing the charm. Without altering fixed furniture or layout, this project reimagines the space through graphics, textiles, and curated accessories to create a cozy, welcoming environment for all-day dining.

Credits
Agency: FutureBrand UXUS
Client: McDonald’s France
Concept Designer: Matteo Ventura & Davide Antonante
Sr. Interior Designers: Davide Antonante
Sr. Graphic Designer: Matteo Ventura
Graphic Design: Matteo Ventura & Edwin Pérez Gómez 
3D Visualization: Carlos del Valle

Previous
Previous

Showcasing Quality in McDonald's

Next
Next

McDonald’s Hamburger University